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  • Make it easier to know what works for your skin.

    50-70% of the world has reported skin sensitivities. Most products today contain 10-20 ingredients, which makes it difficult to pinpoint what your skin is reacting to.

  • Refined ingredient lists.

    This means reducing not only the skincare product ingredients but also reducing the amount of products in your routine. Give your skin breathing room and time to adapt to a simpler routine.

  • Less is more.

    You don't need a 5-10 step routine, with 5-10 products. You simply need a few products with 5-10 of the benefits you need. The more you drown your skin in product, the harder it is to see what is truly working.

Face: Founders Choice

Revitalize your skin with this personally selected, luxurious, face oil. Bakuchiol is known for its ability to mimic the effects of retinol without causing the same potential irritation. It helps to stimulate collagen production, which can improve skin firmness and elasticity, reducing the appearance of fine lines and wrinkles.

Bakuchiol Facial Serum

Hair: Founders Choice

Elevate your hair care routine with this herbal hair serum. Lavender oil has been shown to promote hair growth by stimulating hair follicles and increasing blood circulation to the scalp. Massaging lavender oil into the scalp can help improve nutrient delivery to the hair follicles. Restore shine and tame frizz for a luscious, vibrant mane.

Lavender Oil Hair Treatment

Acne: Founders Choice

Tackle your problem skin with our Elderberry Acne Oil Serum. It has antimicrobial properties that can help combat bacteria and fungi on the skin's surface. This may help prevent acne breakouts and other skin infections, keeping the skin clear and healthy. Elderberry oil is hydrating and an emollient, helping to moisturize and soften the skin.

Elderberry Acne Oil

Clean your body & heal from the inside.

Our herbal tea line launches May of 2024. Sign up for our free email list to stay updated on official launch date, exclusives and samples.

Launching Soon

Lets' get back to skincare basics.

When it comes to todays skincare, it is easy to gravitate to what is new or trending. Take retinol (synthetic vitamin a in the bulk of cosmetics today) for example or vitamin c serums. We gravitate towards them because they have the full force of science behind them and all the big brands have them, so they must have something nature cannot produce right?

Let's talk about it. Some of the main reasons you would use a retinol serum would be to reap the benefits of increased collagen production, unclogged pores, skin cell turnover, fine line and wrinkle support/reduction. These same qualities you can find in herbs and botanicals naturally. Bakuchiol, Green tea, elderberry and lavender, for example, reap these same benefits. A natural rosehip oil has an abundance of vitamin c, in comparison to a vitamin c serum with synthetic ingredients. Who's to say which is better?

Lets' get back to the basics. Using what nature has provided to take care of our natural body and skin.